Local Digital PR in Somerset, Ky
If you run a business in Somerset, you’re probably already doing digital PR, you just don’t call it that. Did the mayor show up to cut the ribbon when you opened? That’s influencer marketing. Has a local news site written about your shop? That’s earned media. Did you ever sponsor a table at a fundraiser and someone posted about it? That’s cause marketing. Digital PR is just the practice of doing more of that, on purpose, so people find you, trust you, and choose you.
Why it Matters Here
Somerset is a small enough market that reputation still moves at word-of-mouth speed. But today the “word of mouth” now happens on Google, Facebook, and local news sites. When someone searches for a business like yours, what shows up (or doesn’t) shapes whether they call you first or call your competitor. Digital PR is how you make sure it’s you.
Examples of Local Digital PR
Look at the following images. Each one is of the same person (Anton Taylor, the founder of JA Frontiers) but each image individually gives a different impression of the person depicted. Digital PR is like taking the available images and presenting them for a purpose.
Digital PR goes by a lot of other names: SEO PR, link-building, thought leadership, blogger outreach, online reputation management, growth marketing. Different agencies use different labels. It’s the same underlying goal: build real relationships that build real authority.
Why JA Frontiers
This isn’t theory for me. Long before “digital PR” was a common phrase, I was doing influencer marketing. I partnered with Wu-Tang Clan member RZA’s Wuchess brand. That partnership happened because I’d built a digital reputation.
That’s the approach I bring to Somerset businesses: build the right relationships and the right assets, and the opportunities come to you.