Platform: Wix (Velo) + Square Catalog
The Ask
The client needed an ecommerce product feature section on their website frontpage. They needed a fully automated solution with minimal to no upkeep.
The Solution
JA Frontiers created a custom mockup in html for the ecommerce solution. Not only that but we pitched a change to increase on-page time as well to potentially increase online sales.
We got to work and connected the Square system to their Wix site with a completely custom solution.
The intial technical approach would not work for the project (because of how Wix parses blocks) so a custom design block approach had to be adapted (so no hacky CSS nonsense and or other “ugly” solutions). The entire process was done with data safety in mind, from the password handoff to the final implementation every dataset was kept private for the client.
The script we wrote saves API calls, caches item information, and displays items directly from the square catalog.
Results
The frontpage now features a fully automated, zero-maintenance product showcase pulled directly from the client’s Square catalog. Add an item in Square, and it appears on the site automatically, with no manual updates or ongoing upkeep required.
The impact showed up almost immediately at the point of sale: transactions rose 25-40%, compared not just to the previous month, but the previous year. It’s early data, but it’s a strong first signal that the on-page engagement changes we pitched alongside the automation are paying off.